Are you a real estate professional who’s looking for real estate assistant training programs? Look no further! In this article, we’ll cover how people become personal assistants in the real estate industry, including the skills and education they need to have to excel in the job. We’ll also talk about salary and cover some of the training programs that are available.
Finally, we’ll talk about what assistants can and can’t do, and then go over the differences between transaction coordinators and assistants. We’ll close with a brief section on how transaction coordinators can cover most of the undesirable tasks that assistants do, at a lower cost. Read on for more info!
How Do People Become Real Estate Personal Assistants?
To become a real estate personal assistant, it helps to have a good education and to cultivate job-specific skills. In this section, we’ll talk about some of the skills and qualities that real estate personal assistants have and discuss the educational requirements they may encounter as they seek out a job as a real estate assistant.
Skills and Qualities of Real Estate Personal Assistants
A real estate assistant should have several attributes and skills, including the ability to be detail-oriented, provide outstanding customer service, and show exemplary writing skills. We’ll break down each of these into their own section so you can see what we mean.
A personal assistant will need to balance making travel arrangements, open house preparation, photographing property, and helping with real estate direct marketing. All of these require a high level of attention to detail.
A real estate assistant handles a lot of client-facing work, including answering phones, following up with clients, and accompanying the real estate agent during open house events. Customer service is a key component of real estate, so it’s important to maintain quality customer service.
As an assistant, they may be asked to follow up with clients via email, and they’ll most certainly need to take detailed notes for you. If their grammar is frequently incorrect and their sentences are hard to follow, it’s unlikely they’d be a good candidate for a personal assistant.
Educational Requirements for Real Estate Assistants
At a bare minimum, a prospective assistant should already have their GED or diploma before they apply for a job as a real estate assistant. That said, many brokerages and real estate agents like their assistants to have a higher level of education. A degree is usually preferred (an Associate or Bachelor’s degree), and they must show strong literacy and numeracy skills in order to be a successful real estate assistant.
As far as what kinds of degrees are preferred, many companies will take a person with a degree in business, communications, or the liberal arts. They may also find success if they’ve taken courses in business writing, documentation, filing and organization, data processing, and bookkeeping.
Certifications that prospective employers may look for include the Certified Administrative Professional certification and the Microsoft Office Specialist certification. Of course, it also helps to have some level of previous experience in the real estate industry. Real estate is a very specific and localized industry, so the more information they have about real estate in general and the specific locality they’re applying for, the more likely they’ll be hired. Of course, if they have a considerable amount of experience in the industry, the educational requirements may be waived, but you should do this on a case-by-case basis.
How Much Does a Real Estate Assistant Make a Month?
The amount of money that a real estate assistant makes each month varies depending on who you ask. Here are some of the details about the yearly wage of real estate assistants according to salary.com, Ziprecruiter, and Glassdoor.
The salary information on Salary.com is localized. According to the website, as of October 29, 2021, the average salary in Texas for licensed real estate professionals $43.443. This number is based on an amount of $41,526 for the bottom 10% and $66,016 for the top 90%. This averages out to an hourly wage of 20.89 for 40 hours a week and $3,620 a month.
The data on ZipRecruiter is more updated than the info on Salary.com, although it’s generalized, so it may vary from state to state. As of November 24, 2021, the national average salary for entry-level real estate assistants, according to ZipRecruiter, is $52,488 a year. On the low end, assistants make $17,000 a year, and on the high end, they make $100,000 a year.
As you can see, the range of these numbers varies greatly and may be due to the fact that some are working part-time or live in states where real estate assistants aren’t paid as well. They may also be taking into consideration unlicensed assistants, who would make considerably less than their licensed counterparts.
Assuming that each of these real estate assistants work 40 hours a week, the hourly wage comes out to $25.23 an hour and $4,374 a month.
Glassdoor seems to have the most recent information available on real estate assistant salary, but like Ziprecruiter, the information shows a national average rather than localized information. According to Glassdoor, the average base pay for real estate assistants is $41,788 a year. The low end shows a salary of $29,000 a year, whereas the high end shows an average of $60,000 a year.
Interestingly, the salary amount actually decreased when looking at how many years of experience the assistants had. Those with 0-1 years of experience made $41,585 a year, and with 1-3 years experience, assistants made $41,788 on average. So far, the increase is to be expected.
However, once you click on “4-6 years of experience,” the average base pay goes down to $39,693 a year. We’re not sure why this is, but it could be related to the reasons listed above for having such a wide income range. It could also be due to assistants having a lower salary 4-6 years ago, and perhaps the companies that employed them didn’t raise their salaries accordingly, but we hope that’s not the case.
For an average of $41,788, the hourly wage comes to $20.09 and the monthly pay is $3,482. That is, if each assistant works forty hours a week.
Real Estate Assistant Training Programs
There are several training programs out there, but perhaps the most well-known are the courses offered by Icenhower Coaching and Consulting and REA University. In this section, we’ll cover the basics of each program.
Icenhower Coaching and Consulting
This training involves in-depth videos on how to become a real estate professional, along with written modules, an audiobook, an ebook, and an available Certified Administrative Manager certification. There are nine modules in the current training program.
This section acquaints students with the course and focuses on communication foundations and learning DISC profiles.
Understanding job roles.
This section provides an overview of the many job roles that administrative staff can hold.
This module talks about how to create structure and provides plenty of downloadable PDF for contact forms, buyer inventory, lead tracking, and more.
This module talks about the responsibilities of the listing manager and provides pre-listing checklists and lead sheets.
This portion of the course talks about the process from contract to close, and includes listing and buyer inventory checklists, as well as a closing checklist.
This module covers how to build a real estate business and create client event contact plans.
Your sphere of influence.
This section shows the importance of students’ sphere of influence and the relative SOI of others in the real estate office.
Creating the ultimate user experience.
This part talks about the policies and procedures handbook, welcome orientation checklists and first quarter checklists.
This section summarizes everything the course covered, and talks about production growth budgets, appraisals and business plans.
This training covers 10 modules, and results in Professional Real Estate Assistant certification. Without further ado, here are the modules covered at REA University!
Introduction to real estate assistance.
This is an in-depth overview of the real estate industry, including all roles and services involved.
Real estate risk management.
This module talks about what assistants can and can’t do as an unlicensed assistant. Students will learn all the legalities as they apply to unlicensed assistants.
Branding and identity for real estate.
This section teaches future assistants to develop the look and feel of an agent’s brand so the real estate agent can stand out from their competitors.
Technology in real estate.
This module depicts what assistants need to work with agents. Students will learn about Top Producer 8i, virtual tours, feedback, single property sites, QR codes and more.
Real Estate Direct marketing, FSBOs, expireds and farms.
Print marketing is covered here, as well as effective techniques used to generate leads.
Social media for real estate.
The social media “big 3” are covered here: Facebook, Twitter, and LinkedIn. The ActiveRain community, blogs, YouTube, and Instagram are also addressed.
Lead generation and management.
This module focuses on how to generate leads, gather information and convert leads into clients.
In this section, they cover how to create listing and pre-listing packages, CMAs, property flyers, how to enter listings, and more.
Transaction coordination and management.
This module covers the entire transaction process, from contract to close.
Email marketing for real estate.
Email marketing is an important part of real estate, so this section covers best practices, how to build an email list, and more.
What Can a Personal Assistant Do In Real Estate?
The jobs that real estate personal assistants can do depend on whether they’re licensed or not. There are many tasks that unlicensed assistants can do, but there are some things that they can’t do. Predictably, a licensed real estate professional can do more than an unlicensed one. In this section, we’ll cover what each type of real estate assistant can do.
What Unlicensed Real Estate Assistants Can Do
Some of the most common tasks that real estate assistants are given include:
- Responding to emails
- Scheduling appointments
- Delivering or mailing documents to clients
- Arranging closing gifts
- Placing signs on lock boxes
- Creating brochures and other marketing material
- Taking photographs and edit them
- Managing social media platforms
- Organizing files (electronic and paper)
- Communicating with agents and their clients and taking note of relevant information
- Using software (like Microsoft office or other TMS) to manage files
- Greeting clients
- Answering phones and following up
- Preparing correspondence
- Making travel arrangements
- Coordinating showings, helping out at open houses (not allowed in some states)
- Getting feedback from clients
- Helping with the closing process
- Performing other assigned duties
What Unlicensed Real Estate Assistants Can’t Do
The tasks that unlicensed assistants can’t do varies a bit by state, but generally, here’s a list of things unlicensed assistants can’t do:
- Prepare or discuss a listing or property management agreement with an owner
- Drive to or accompany a prospect to a property
- Negotiate the terms of a sale or lease
- Procure or help procure prospects for the purpose of a sale
- Prepare or have a prospect sign an offer to purchase or lease property
- Present an offer to an owner
- Host an open house
- Assist in or direct the procuring of prospective buyers and sellers of real estate
- Help in the negotiation of a transaction that results in or is calculated to result in a sale, etc
- Explain or interpret a contract of purchase and sale or any form of contract/service agreement
- Hold out to the public as being engaged in doing any of the activities listed
- Collect fees for community association management
- List real estate
What Licensed Real Estate Assistants Can Do
Licensed real estate assistants can do all of the above two sections. Not only can they help with the marketing side and the administrative side, but they can also assist with the things that licensed real estate agents can do. This means that they can prepare listings, coordinate open houses, and negotiate the terms of sale with clients.
Licensed real estate assistants are better equipped to help real estate agents, but they’re also considerably more expensive to employ. Taking on a licensed real estate assistant may not be the best move for a growing brokerage or boutique firm that’s just starting out. Thankfully, we’ve got a solution at the ready: transaction coordinators.
What’s the Difference Between an Assistant and a TC?
As you may have noticed from the descriptions above, transaction coordination is a significant part of being a real estate assistant. Real estate assistants also handle marketing, and, if they’re licensed, may do some of the tasks that realtors do. That said, finding an assistant can be time-consuming for the office, and unless you have an overabundance of tasks for them to complete any given day, a waste of money.
As we saw, the average full-time real estate assistants are paid anywhere between $3,482 a month and $4,374 a month. Most real estate agents are fantastic at marketing (or already outsource their marketing), so relying on an assistant to do that doesn’t make much sense. Many realtors are also extraordinarily gifted at communicating with their clients, and that’s their favorite part of the job – so why outsource the client-facing work?
For many realtors, a transaction coordinator is the best choice. They offer many of the true benefits realtors are looking for when they hire an assistant, at a fraction of the price.
Choose Close Concierge for Your Needs
At Close Concierge, we pride ourselves on our ability to hire and retain the best TC talent this industry has to offer. We make sure they have a wide range of resources at their disposal so they can tailor every transaction to the needs of you and your clients.
Are you ready for the best part? We only charge $1,000 a month for this amazing service. This flat rate never goes up (no matter how many transactions you close per month) and it’s just a third of what you would be paying with a real estate assistant.
Give Close Concierge a try and let your worries drift away as your concierge handles all of the tedious paperwork and deadlines. You’ll be glad you did.